The decision to cultivate a world champion beard can never be taken lightly. A firm commitment to proper care and maintenance is a must. Do what needs to be done and equip yourself with Duke Cannon’s Big Bourbon Beard Oil. Made with premium natural ingredients such as apricot kernel, argan, and jojoba oils, it’s formulated to soften even the hardest working beards. A hint of Buffalo Trace Bourbon makes this beard oil that much better.